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Today, I'm going to tell you a story, one that may initially prompt you to initially ask yourself, “what the hell is he talking about?” However, I promise you that it'll all make sense at the end and I think, or at least hope, that you'll be happy that you stuck around to read it. I wouldn't have wrote it otherwise... I expect that many of you have either used or heard of Box and Dropbox, two young yet large tech companies. In just a few years, Box and Dropbox have grown rapidly. They've done well. Very well. Today, Dropbox...

                                           Bigger is better. It's a powerful idea. One that makes SUVs so darn appealing, one that explains the remarkable success of Urban Outfitter's “Everything is Bigger in Texas” shirts, and one that customers often fall back on when making decisions about clothing. But perhaps the “bigger is better” mindset is also one that we don't question enough. Well, today that ends as we examine thread count, what it means, why it matters, and if bigger (aka higher thread counts) is better. What is thread count and why does it matter? Thread count, which is expressed as a number (e.g....

                                                Despite the consumer trend in the last ten years of buyers wanting to learn more about how things are made, companies are still talk about their manufacturing process in very reductive terms. Rare is the brand that won’t simplify their production to just some country-of-origin label, as though everything coming out of a country is of the same quality. Some may talk about the handwork that goes into their products, but this often assumes that everything handmade is good, and everything machine made is bad. The reality of what determines quality is often much more complicated. Take knitwear,...

“Clothes and manners do not make the man; but when he is made, they greatly improve his appearance.” - Arthur Ashe Many of us can relate to the following situation: That button down from our favorite designer's S/S line, the one that we've been saving up for, is all sold out in the size we always wear for that designer and in that fit. But we suspend disbelief and convince ourselves that we can size up or size down because “we'll lose a few lbs” or because “that tailor down the street can definitely take the shirt in.” Does it...