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As mentioned yesterday, the apparel industry is (or at least should be) frightened given the recent, reported decline in sales among teens because sure, sales ebb and flow, sales go through highs and lows, but in the past, these changes could largely be attributable to overall macroeconomic conditions. However, the recent decline in sales is reportedly, and substantiated via studies and conversations conducted with teens, is due to a change in sentiment. Changing attitudes towards the perceived and actual value of higher end clothing; but perhaps more importantly, changing attitudes towards the relative value of clothing vis-à-vis things like technology...

                                      Clothing serves a number of purposes to different people, but two of the primary purposes are: 1) a means of protection (protection against the elements, protection from going to jail for public nudity, etc.; all in all, a practical purpose) 2) an outlet by which one can express him or herself and a means by which one can feel good about him or herself Though there are no viable alternatives to clothing when it comes to the “protection” aspect, executives in the movie, music, tech, media, sports, and other industries are constantly looking for products, shows, and services...

“Working out is modern couture. No outfit is going to make you look or feel as good as having a fit body. Buy less clothing and go to the gym instead.” - Rick Owens Though Rick Owens references modern couture, his words are applicable to all couture. In fact, they can and should be extended and applied to all times, everywhere and perpetually because ultimately, without health, fashion is meaningless. It's hard to enjoy life, let alone fashion, with death lingering close by. That being said, there's no reason one can't look good while keeping oneself healthy, which brings us...

What's black, white, and red, all over? A nun that falling down stairs. But you know what else is black, white, and red all over? A black, white, and red flannel shirt.                                                          And coincidentally, (or not), we'll be talking about flannel shirts today. Though, we're going to restrict our discussion to true flannel shirts. In other words, we're excluding the ones that resemble the patterns found on flannel shirts. And though we're tempted to jump right back to the 16th century, when flannel, as we know it, was first introduced, we will take a minute to remind you...